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Marketing Mix Modeling guide
3. Preparing your data for Marketing Mix Modeling
3. Preparing your data for Marketing Mix Modeling
Lauri Potka avatarKata avatar
By Lauri and 1 other2 authors3 articles
Introduction to Marketing Mix Modeling (MMM) data requirements
What data is needed for Marketing Mix Modeling (MMM)?
Should I use sell-in or sell-out data for sales data?
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