Sellforte

Lauri Potka

Overview of the journey to adopt Marketing Mix Modeling to drive more sales and profit

Summary of conducting research on MMM in the early phase of buying process

This article describes how to build a business case for Marketing Mix Modeling

This article helps explore main MMM use-cases, so that marketers can evaluate what is most relevant for their purposes

Summary of what is Robyn, and how it compares to Sellforte

Summary of Google Meridian, a Marketing Mix Modeling package

What are the alternative solutions and software for MMM?

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