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Procurement Guide for Marketing Mix Modeling (MMM)
Procurement Guide for Marketing Mix Modeling (MMM)
Guide for taking taking MMM into use
By Lauri and 1 other
2 authors
7 articles
1. Getting started
Understanding the journey of adopting Marketing Mix Modeling
Conducting research on MMM
2. Getting approval for MMM
Building a business case for MMM
Defining MMM use-cases
Open-source Marketing Mix Modeling (MMM) packages
Robyn: Marketing Mix Modeling (MMM) package by Meta
Meridian: Marketing Mix Modeling (MMM) package by Google
Lightweight MMM: Marketing Mix Modeling (MMM) package by Google