Sellforte

Lauri Potka

Procurement Guide for Marketing Mix Modeling (MMM)

Overview of the journey to adopt Marketing Mix Modeling to drive more sales and profit

Understanding the journey of adopting Marketing Mix Modeling

Summary of conducting research on MMM in the early phase of buying process

Conducting research on MMM

1. Getting started

This article describes how to build a business case for Marketing Mix Modeling

Building a business case for MMM

This article helps explore main MMM use-cases, so that marketers can evaluate what is most relevant for their purposes

Defining MMM use-cases

2. Getting approval for MMM

Summary of what is Robyn, and how it compares to Sellforte

Robyn: Marketing Mix Modeling (MMM) package by Meta

Summary of Google Meridian, a Marketing Mix Modeling package

Meridian: Marketing Mix Modeling (MMM) package by Google

Lightweight MMM: Marketing Mix Modeling (MMM) package by Google

What are the alternative solutions and software for MMM?

Open-source Marketing Mix Modeling (MMM) packages

Sellforte website

Try Sellforte online demo

Book a sales demo

Find answers and get help from Intercom Support and Community Experts

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