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Offline media data requirements for Sellforte MMM
K
Written by Konsta Mustasilta
Updated over a week ago

In this article you'll find general requirements for your offline media data, if wanted to be used in Sellforte MMM.

1. Minimum data requirements

General rule and the minimum requirement to add your offline media data to Sellforte MMM is to provide

  • media investments (net)

  • modelled metric (depends on the data source)

  • on daily level!

Without fulfilling the three points, the data cannot be used in modelling.

Example of minimum requirements (for TV spots data)

Date (daily level)

Investment (net, per day)

GRP30 (modelled metric, per day)

1.7.2023

1.55 €

0.03

2.7.2023

1.23 €

0.19

3.7.2023

1.80 €

0.35

The minimum requirements, thus "must-haves" for each offline data source are listed in Sellforte's Offline Data Template. You'll access the template through your Sellforte contact (firstname@sellforte.com)!

2. Additional data

In addition to the minimum requirements, there are plenty of different data that can be used in the modelling for example to optimise the model and categorise results to gain deeper insights from the results of your MMM. Some examples of additional data include

  • Campaign ID

  • Campaign name

  • Media type

  • Media group

  • Media channel

  • Target audience

  • etc...

  • on daily level!

Again, you must provide the additional data on the same granularity level as the minimum data above so that it can be used.

Example of TV spots data with additional data fields

Date

Campaign ID

Campaign name

Media type

Media group

Media channel

Target audience

Investment

GRP30

1.7.2023

54321

Summer sales 2022

Offline

TV

TV Spots

All ages

1.55 €

0.03

2.7.2023

98765

Sneaker sale July

Offline

TV

TV Spots

All 18-25

1.23 €

0.19

3.7.2023

76543

T-shirts promo

Offline

TV

TV Spots

All 18-25

1.80 €

0.35

The additional data you can add is specified in Sellforte's Offline Data Template. You'll access the template through your Sellforte contact (firstname@sellforte.com)!

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