This video provides an overview to the main use-cases of Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling. This video is part of Sellforte's Marketing Mix Modeling Academy. Full lesson is available here.
This video provides an overview to the main use-cases of Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling. This video is part of Sellforte's Marketing Mix Modeling Academy. Full lesson is available here.