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Limitations of Marketing Mix Modeling (MMM)

Lauri Potka avatar
Written by Lauri Potka
Updated over 6 months ago

This video provide is part of Sellforte's Marketing Mix Modeling Academy. and provides introduction to Marketing Mix Modeling (MMM), sometimes also referred to as Media Mix Modeling.

Check out the full lesson:

Part 2.3: Special situations when MMM might not be the best tool for the job

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