Original blog post: https://sellforte.com/blog/why-you-should-use-continuous-marketing-mix-modeling/
Should I do an MMM project, or utilize a continuous MMM approach?
Written by Lauri Potka
Updated over a week agoDid this answer your question?
Original blog post: https://sellforte.com/blog/why-you-should-use-continuous-marketing-mix-modeling/