Original LinkedIn post
What's the most basic benefit of using a Marketing Mix Model?
👉 Understand how much of your sales was truly incremental sales driven by marketing.
This enables you to calculate the total ROI for your marketing:
ROI = Incremental sales driven by marketing / Marketing investment.
You should track how the total ROI develops over time. All the big and small actions done to optimize marketing should in the end lead to an improvement in the total ROI.
Marketing's total ROI is also an important metric when discussing the value of marketing with non-marketing stakeholders. One example is a budgeting discussion with the CFO.
