Commentary on Marketing Mix Modeling (MMM)
By Lauri1 author43 articles
Myths about MMM
The most basic benefit of MMM: Understand marketing's incrementality
MMM is only worth the effort if marketers are willing to take action based on the results
Why should you have Media Metrics in your MMM dashboard?
If your marketing activity has high ROI, does it mean that you should invest more in it?
Why is it important to understand the level of saturation for each of your marketing activities?
Modern Marketing Mix Models support tactical ROI optimization
Why does Sellforte Marketing Mix Modeling platform typically show three ROIs?
Interest towards MMM is increasing - What is driving it?
Google's Modern Measurement Playbook
Marketing Mix Modeling can capture short- and long-term ROI
Why are the ROIs so different, across Google Analytics 4, MMM, and ad platform reports?
Marketing measurement has reached a turning point
Next Gen Marketing Mix Models are calibrated with Experiments AND Attribution data
State of the art Marketing Mix Modeling solutions provide campaign-level ROI tracking
Performance marketing team members have different ROI optimization challenges
How do performance marketing teams optimize bid levels with Marketing Mix Modeling?
How does Marketing Mix Modeling help performance marketing teams?
Why is understanding the true incrementality of marketing important?
Are Ad platform -reported conversions incremental?
Why does Google Analytics 4 report higher ROAS for branded search than MMM?
Difference between ROI reported by Ad platform, Google Analytics 4 and MMM
Why has the ROI of my Performance Max campaigns suddenly increased by 15%?
Journey from attribution to MMM
Why is the ROI of my Facebook advertising increasing?
News from Google Marketing Live 2024 and Meta Performance Marketing Summit 2024
Why should performance marketing teams use Marketing Mix Modeling to optimize marketing ROI?
Meta MMM event: Cross-channel media measurement
Week 20: What's been happening at Sellforte?
Week 21: What's been happening at Sellforte?
Week 22: What's been happening at Sellforte?
Week 23: What's been happening at Sellforte?
Sellforte summer party!
First half of 2024 wrapped up!
Sellforte journey: Discovering focus for Retail and eCommerce
Week 35: What's been happening at Sellforte?
Sellforte NPS 2024: 61
Week 36: What's been happening at Sellforte?