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Commentary on Marketing Mix Modeling (MMM)
By Lauri1 author12 articles
Marketing Mix Modeling can capture short- and long-term ROI
Myths about MMM
Google's Modern Measurement Playbook
Why does Google Analytics 4 report higher ROAS for branded search than MMM?
Why does Sellforte Marketing Mix Modeling platform typically show three ROIs?
Difference between ROI reported by Ad platform, Google Analytics 4 and MMM
Interest towards MMM is increasing - What is driving it?
Are Ad platform -reported conversions incremental?
Modern Marketing Mix Models support tactical ROI optimization
Calibrating Marketing Mix Models
Why is understanding the true incrementality of marketing important?
How does Marketing Mix Modeling help performance marketing teams?