Myths about MMM
The most basic benefit of MMM: Understand marketing's incrementality
MMM is only worth the effort if marketers are willing to take action based on the results
Why should you have Media Metrics in your MMM dashboard?
If your marketing activity has high ROI, does it mean that you should invest more in it?
Why is it important to understand the level of saturation for each of your marketing activities?
Modern Marketing Mix Models support tactical ROI optimization
Why does Sellforte Marketing Mix Modeling platform typically show three ROIs?
Interest towards MMM is increasing - What is driving it?
Google's Modern Measurement Playbook
Marketing Mix Modeling can capture short- and long-term ROI
Why are the ROIs so different, across Google Analytics 4, MMM, and ad platform reports?
Marketing measurement has reached a turning point
Next Gen Marketing Mix Models are calibrated with Experiments AND Attribution data