What's been happening at Sellforte this week:
⭐ First-ever public demo webinar held
💙 Launched the annual Sellforte People Survey
🏗️ Data processing improvements
🌞 Summer party theme?
⭐ First-ever public demo webinar held
Big thanks to all the participants for joining! Hosted by Juha and Chris, we covered topics such as connecting data to Sellforte, analysing marketing performance across media and markets, and using Sellforte in planning and budgeting. I really loved the Q&A part - there were so many great questions! Stay tuned for more interactive sessions in the future!
💙 Launched the annual Sellforte People Survey
Every year we take a pause from the daily work, and assess how we are doing as a team. This is an opportunity for us to reflect on our teamwork dynamics, working atmosphere, our ability to support personal growth, and so on. Last year, the feedback led to the establishment of a more structured feedback process. Really excited to see what we can learn from this year's survey!
🏗️ Data processing improvements
Our goal is to be the easiest MMM SaaS to get started with. To achieve this, we need to minimize the time between connecting data to Sellforte and having the modeling results ready. One pipeline step is data processing for modeling. There’s various data processing steps, and this week we have worked on improvements to linking Google Analytics 4 data hierarchy to our standard data schema. This is the foundation for being able to provide comparisons of Google Analytics 4 -reported ROAS to MMM-reported ROI in our product.
🌞 Summer party theme
We always host our summer party in June, right before the July vacation period in Finland. We invite both the current team members, as well as our alumni. Our fun committee recently left a teaser on our kitchen table on what's the theme for our upcoming summer party. See the picture attached. I wonder what the theme will be 🤔
