💡 Performance marketing team members have different ROI optimization challenges.
Examples:
Social media specialist works with tactical campaign optimization within the social media platforms.
👉 Marketing Mix Modeling helps by providing daily ROI tracking for each campaign.
The team lead optimizes investment levels across platforms and across advertising channels within the platforms.
👉 Marketing Mix Modeling helps by revealing saturation level of each activity, as well as recommends optimal budget allocations. For example, Branded Search could be already at 90% of its maximum spend before the channel is saturated, but PMAX is only at 40%.