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All Collections
Marketing Mix Modeling (MMM) Guide
Science behind Marketing Mix Modeling
Science behind Marketing Mix Modeling
M
By Mikko and 2 others
3 authors
5 articles
Marginal Return On Investment (Marginal ROI)
What are adstock and carryover effects and how can they be modelled?
Calibrating Marketing Mix Models with lift tests
Research papers and other resources on Marketing Mix Modeling
What is the impact of granularity on Marketing Mix Modelling?
