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Marketing Mix Modeling (MMM) solutions

Marketing Mix Modeling (MMM) solutions

What are the alternative solutions and software for MMM?

By Lauri1 author3 articles

Open-source Marketing Mix Modeling (MMM) packages

Robyn: Marketing Mix Modeling (MMM) package by Meta

Lightweight MMM: Marketing Mix Modeling (MMM) package by Google

Meridian: Marketing Mix Modeling (MMM) package by Google