Budget cut: User can simulate with Sellforte Media Optimizer that what happens to total sales with different levels of budget cuts like -5%, -10% or -20% etc. Simulating scenarios will help marketing team to show the effect on total sales and possibly prove that the cut makes/doesn’t make sense​.

Budget Increase: User can use Sellforte Media Optimizer to validate that increase in budget doesn’t decrease media ROI → increasing budget makes sense!

User struggles to decide how much for example per market and per media they should invest. User can use Sellforte Media Optimizer to create scenario that outputs investment allocation proposal per market and per media. Media Optimizer doesn’t only help with reducing the manual work of planning, it creates a recommendation where each dimension are equally taken into consideration. Media Optimizer is effective tool to remove human bias from planning!​

Tactical ad-hoc planning: User follows a monthly sales target for online webstore sales. In the middle of the month, they see that sales target will not be reached and updated sales forecast for the month is -5% below target. To fix this, marketing team receives additional budget of X EUR to boost sales. User uses Sellforte Media Optimizer to see which channels they should invest to achieve highest ROI for the extra budget​.