Overall view
Sellforte Media Optimizer enables you to create different optimizing scenarios for your marketing mix.
In the left panel of Media Optimizer, you can create optimizing scenarios, whereas in the right panel, you can analyse different scenarios you have created and compare them with each other. You can find more information on practical Media Optimizer use cases here.
Scenario Creation
In the left panel of Media Optimizer, you can create optimizing scenarios. You can simultaneously create multiple different scenarios in order to evaluate different possibilities, your marketing optimization has.
You can create different scenarios in order to optimize your current media budget or in order to gain insights on how to reach your new sales target, for example. You can find detailed instructions on how to create Media Optimizer scenarios here.
Scenario analysis
In the right panel of Media Optimizer, you can analyse different scenarios you have created and compare them with each other. You can simultaneously analyse and compare multiple different scenarios in order to evaluate different possibilities your marketing optimization has.
Scenario analysis has four different tabs, which we cover next.
Result charts
In the Result Charts Tab you can analyse and compare different scenarios and their investments, sales and ROI metrics. You can gain simple and powerful insight, which budgeting choices would be the best for your marketing mix.
Result table
In the Results Table you can choose one scenario and view the investments, sales and ROI metrics in a more detailed table view. You can also compare two scenarios against each other.
Timeseries
In the Timeseries Tab you can choose one scenario and view how investments, sales and ROI metrics allocate in a weekly view. You can gain insights on how to optimize your budget between weeks and months.
Response curves
In the Response Curves tab you can choose one scenario and view what are the weekly response curves for different channels. Response curves give you information about the saturation points of the different channels and give information to estimate channel potential.
