Klaviyo in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for Klaviyo in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended


  • Date

  • Account name

  • Message type

  • Campaign ID

  • Campaign name

  • Campaign send date & time


  • Emails received

  • Emails opened

  • Emails opened (unique)

  • Emails clicked

  • Emails clicked (unique)

  • Received SMS

  • Clicked SMS

Did this answer your question?