Klaviyo in Marketing Mix Modeling (MMM)
Written by Konsta Mustasilta
Updated over a week ago

Introduction to Klaviyo

Klaviyo is a marketing automation platform designed specifically for eCommerce businesses. It enables businesses to create personalized, targeted email and SMS marketing campaigns, automate workflows, and analyze customer data to drive engagement, retention, and sales.

Key features of Klaviyo

Key features of Klaviyo include:

  1. Email Marketing: Klaviyo allows businesses to create and send personalized email campaigns to their subscribers based on customer data, behavior, and preferences. Users can design visually appealing emails, segment their audience, and track performance metrics such as open rates, click-through rates, and revenue generated.

  2. SMS Marketing: With Klaviyo, businesses can also leverage SMS marketing to send targeted messages, promotions, and order notifications directly to customers' mobile phones. This enables businesses to reach customers in real-time and drive engagement through personalized communication.

  3. Marketing Automation: Klaviyo enables businesses to automate marketing workflows and campaigns based on triggers such as website activity, purchase behavior, or specific events. This allows businesses to deliver timely and relevant messages to customers throughout their journey, from welcome emails to post-purchase follow-ups.

  4. Customer Segmentation: Klaviyo provides robust segmentation capabilities, allowing businesses to segment their audience based on various criteria such as demographics, purchase history, engagement, and more. This enables businesses to deliver highly targeted and relevant messages to different customer segments, increasing the effectiveness of their marketing campaigns.

  5. Integration with eCommerce Platforms: Klaviyo integrates with leading eCommerce platforms such as Shopify, Magento, WooCommerce, and BigCommerce, allowing businesses to sync customer and order data in real-time. This integration enables businesses to create personalized marketing campaigns based on customers' shopping behavior and preferences.

  6. Analytics and Reporting: Klaviyo offers analytics and reporting tools that provide insights into campaign performance, customer engagement, and revenue generated. Businesses can track key metrics, analyze trends, and optimize their marketing strategies to drive better results.

Data specifications for Klaviyo in Sellforte Marketing Mix Modeling

This section includes standard dimensions and metrics for Klaviyo in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended




Account name

Message type

Campaign ID

Campaign name

Campaign send date & time

Emails received

Emails opened

Emails opened (unique)

Emails clicked

Emails clicked (unique)

Received SMS

Clicked SMS

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