Microsoft Advertising in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for Microsoft Advertising in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

Metrics

Date

Account ID

Account name

Campaign ID

Campaign name

Currency code

Cost

Impressions

Clicks

Conversions

Revenue

Return on ad spend (ROAS)

All conversions

All revenue

Impression share %

Exact match impression share (%)

Available impressions

Impressions lost to budget

Impressions lost to rank (aggregated)

2. Global - Additional dimensions

Dimensions

Metrics

Date

Account ID

Account name

Campaign ID

Campaign name

Ad group ID

Ad group name

Ad group labels

Bid strategy type

Bidded match type

Delivered match type

Currency code

Cost

Impressions

Clicks

Conversions

Revenue

Return on ad spend (ROAS)

All conversions

All revenue

3. Country-specific (optional, for multinational companies)

Dimensions

Metrics

Date

Account ID

Account name

Campaign ID

Campaign name

Visitor country

Currency code

Cost

Impressions

Clicks

Conversions

Revenue

Return on ad spend (ROAS)

All conversions

All revenue

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