This article includes standard dimensions and metrics for Microsoft Advertising in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions | Metrics |
Date Account ID Account name Campaign ID Campaign name Currency code | Cost Impressions Clicks Conversions Revenue Return on ad spend (ROAS) All conversions All revenue Impression share % Exact match impression share (%) Available impressions Impressions lost to budget Impressions lost to rank (aggregated) |
2. Global - Additional dimensions
Dimensions | Metrics |
Date Account ID Account name Campaign ID Campaign name Ad group ID Ad group name Ad group labels Bid strategy type Bidded match type Delivered match type Currency code | Cost Impressions Clicks Conversions Revenue Return on ad spend (ROAS) All conversions All revenue |
3. Country-specific (optional, for multinational companies)
Dimensions | Metrics |
Date Account ID Account name Campaign ID Campaign name Visitor country Currency code | Cost Impressions Clicks Conversions Revenue Return on ad spend (ROAS) All conversions All revenue |