Facebook Ads in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for Facebook Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

Metrics

Date

Account ID

Account

Campaign ID

Campaign name

Ad set ID

Ad set name

Ad set tags

Publisher platform

Targeting country location

Placement

Campaign objective

Campaign buying type

Campaign tags

Attribution setting

Currency

Cost

Impressions

Link clicks

Website purchases

Website purchases conversion value

Return on ad spend (ROAS)

Website conversions

Website conversion value

Video play actions

Video watches at 100%

2. Country-specific (optional, for multinational companies)

Dimensions

Metrics

Date

Account ID

Account

Campaign ID

Campaign name

Ad set ID

Ad set name

Ad set tags

Targeting country location

Campaign objective

Campaign buying type

Campaign tags

Attribution setting

Country

Currency

Cost

Impressions

Link clicks

Website purchases

Website purchases conversion value

Return on ad spend (ROAS)

Website conversions

Website conversion value

Video play actions

Video watches at 100%

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