This article includes standard dimensions and metrics for Facebook Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions | Metrics |
Date Account ID Account Campaign ID Campaign name Ad set ID Ad set name Ad set tags Publisher platform Targeting country location Placement Campaign objective Campaign buying type Campaign tags Attribution setting Currency | Cost Impressions Link clicks Website purchases Website purchases conversion value Return on ad spend (ROAS) Website conversions Website conversion value Video play actions Video watches at 100% |
2. Country-specific (optional, for multinational companies)
Dimensions | Metrics |
Date Account ID Account Campaign ID Campaign name Ad set ID Ad set name Ad set tags Targeting country location Campaign objective Campaign buying type Campaign tags Attribution setting Country Currency | Cost Impressions Link clicks Website purchases Website purchases conversion value Return on ad spend (ROAS) Website conversions Website conversion value Video play actions Video watches at 100% |