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X Ads in Marketing Mix Modeling (MMM)

Data specifications for X Ads in Sellforte Marketing Mix Modeling

O
Written by Oskari Raunio
Updated this week

1. Global

Dimensions

Metrics

Date

Account

Account ID

Campaign name

Campaign ID

Campaign currency

Campaign objective

Cost

Clicks

Impressions

Conversions

Conversion purchases

Conversion sale amount

2. Country-specific (optional, for multinational companies)

Dimensions

Metrics

Date

Account

Account ID

Campaign name

Campaign ID

Campaign objective

Campaign currency

Locations

Country code

Cost

Clicks

Impressions

Conversions

Conversion purchases

Conversion sale amount

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