This article includes standard dimensions and metrics for LinkedIn Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions
Date
Account ID
Account name
Campaign group ID
Campaign group name
Campaign ID
Campaign name
Campaign type
Campaign objective type
Campaign optimization target type
Campaign cost type
Account currency code
Metrics
Total spent
Impressions
Clicks
Conversions
Total conversion value
Return on ad spend
Video starts
Video completions
2. Country - Daily metrics
Dimensions
Date
Account ID
Account name
Campaign ID
Campaign name
Member country
Metrics
Impressions
3. Country - Monthly metrics
Dimensions
Year & month
Account ID
Account name
Campaign ID
Campaign name
Member country
Metrics
Total spent
Impressions
Clicks
Conversions
Total conversion value
Return on ad spend
Video starts
Video completions
Likes
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