LinkedIn Ads in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for LinkedIn Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

  • Date

  • Account ID

  • Account name

  • Campaign group ID

  • Campaign group name

  • Campaign ID

  • Campaign name

  • Campaign type

  • Campaign objective type

  • Campaign optimization target type

  • Campaign cost type

  • Account currency code

Metrics

  • Total spent

  • Impressions

  • Clicks

  • Conversions

  • Total conversion value

  • Return on ad spend

  • Video starts

  • Video completions

2. Country - Daily metrics

Dimensions

  • Date

  • Account ID

  • Account name

  • Campaign ID

  • Campaign name

  • Member country

Metrics

  • Impressions

3. Country - Monthly metrics

Dimensions

  • Year & month

  • Account ID

  • Account name

  • Campaign ID

  • Campaign name

  • Member country

Metrics

  • Total spent

  • Impressions

  • Clicks

  • Conversions

  • Total conversion value

  • Return on ad spend

  • Video starts

  • Video completions

  • Likes

  • Comments

  • Shares

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