Skip to main content
Criteo in Marketing Mix Modeling (MMM)
K
Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Criteo data in the Sellforte Marketing Mix Modeling (MMM).

Dimensions

Metrics

Date

Advertiser ID

Advertiser name

Campaign ID

Campaign

Ad set ID

Ad set name

Ad set bid type

Targeted countries

Campaign bid type

Impressions

Clicks

Cost

Sales

Revenue

Conversion rate

Advertiser value

Store sales

Store revenue

Omnichannel revenue

Omnichannel sales

Viewed displays

Ad set bid value

CTR

CPO (cost per order)

COS (Cost of sale)

Maximum impressions

Return on advertising spending (ROAS)

Did this answer your question?