This article includes standard dimensions and metrics for Criteo data in the Sellforte Marketing Mix Modeling (MMM).
Dimensions | Metrics |
Date Advertiser ID Advertiser name Campaign ID Campaign Ad set ID Ad set name Ad set bid type Targeted countries Campaign bid type | Impressions Clicks Cost Sales Revenue Conversion rate Advertiser value Store sales Store revenue Omnichannel revenue Omnichannel sales Viewed displays Ad set bid value CTR CPO (cost per order) COS (Cost of sale) Maximum impressions Return on advertising spending (ROAS) |