This article includes standard dimensions and metrics for Google Campaign Manager 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
Note! If you have implemented custom Floodlight dimensions or metrics, let your Sellforte contact know about that and we'll adjust the data schema for you accordingly.
Dimensions | Metrics |
Date Account ID Account Country Campaign Campaign ID Advertiser ID Advertiser Group Floodlight Attribution Type Placement | Cost Per Activity Cost Per Click DBM Cost (Account Currency) Media Cost Impressions Clicks Video Views Video Completions Conversions Revenue |