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Google Campaign Manager 360 in Marketing Mix Modeling (MMM)
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Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Google Campaign Manager 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

Note! If you have implemented custom Floodlight dimensions or metrics, let your Sellforte contact know about that and we'll adjust the data schema for you accordingly.

Dimensions

Metrics

Date

Account ID

Account

Country

Campaign

Campaign ID

Advertiser ID

Advertiser Group

Floodlight Attribution Type

Placement

Cost Per Activity

Cost Per Click

DBM Cost (Account Currency)

Media Cost

Impressions

Clicks

Video Views

Video Completions

Conversions

Revenue

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