This article includes standard dimensions and metrics for Google Display & Video 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
Dimensions | Metrics |
Date Advertiser ID Advertiser Account ID Account Advertiser currency Campaign ID Campaign Ad position Line item type | Media cost Total media cost Impressions Clicks Total conversions Conversions per 1000 Impressions Video plays Video completions Video 1st quartile completes Audio starts Audio 1st quartile Revenue Post-Click Conversions Post-View Conversions |