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Google Display & Video 360 in Marketing Mix Modeling (MMM)

Lauri Potka avatar
Written by Lauri Potka
Updated over a week ago

This article includes standard dimensions and metrics for Google Display & Video 360 in the Sellforte Marketing Mix Modeling (MMM).

Dimensions

Metrics

Date

Advertiser ID

Advertiser

Advertiser currency

Country

Campaign ID

Insertion order

Current insertion order goal type

Media type

Ad position

Total media cost (Advertiser currency)

Total media cost (USD)

Impressions

Clicks

Post-click conversions

CM360 post click revenue

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