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Google Display & Video 360 in Marketing Mix Modeling (MMM)
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Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Google Display & Video 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

Dimensions

Metrics

Date

Advertiser ID

Advertiser

Account ID

Account

Advertiser currency

Campaign ID

Campaign

Ad position

Line item type

Media cost

Total media cost

Impressions

Clicks

Total conversions

Conversions per 1000

Impressions

Video plays

Video completions

Video 1st quartile completes

Audio starts

Audio 1st quartile

Revenue

Post-Click Conversions

Post-View Conversions

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