TikTok Ads in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for TikTok Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

  • Date

  • Advertiser ID

  • Advertiser name

  • Campaign type

  • Campaign ID

  • Campaign name

  • Ad group ID

  • Ad group name

  • Campaign objective type

  • Optimization goal

  • Bid method

  • Bidding strategy

  • Bid

  • Deep bid type

  • Placement type

  • Currency

Metrics

  • Cost

  • Impressions

  • Clicks

  • Conversions

  • Total complete payment value

  • Complete payment ROAS

  • Complete payment ROAS (onsite)

  • Video views

  • Video views at 100%

  • 6-second video views

  • 2-second video views

  • Total page views (onsite)

  • Total place an order value

  • Total checkout value

2. Country-specific (optional, for multinational companies)

Dimensions

  • Date

  • Advertiser ID

  • Advertiser name

  • Campaign type

  • Campaign ID

  • Campaign name

  • Ad group ID

  • Ad group name

  • Campaign objective type

  • Optimization goal

  • Bid method

  • Bidding strategy

  • Bid

  • Deep bid type

  • Placement type

  • Country

  • Currency

Metrics

  • Cost

  • Impressions

  • Clicks

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