This article includes standard dimensions and metrics for TikTok Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions
Date
Advertiser ID
Advertiser name
Campaign type
Campaign ID
Campaign name
Ad group ID
Ad group name
Campaign objective type
Optimization goal
Bid method
Bidding strategy
Bid
Deep bid type
Placement type
Currency
Metrics
Cost
Impressions
Clicks
Conversions
Total complete payment value
Complete payment ROAS
Complete payment ROAS (onsite)
Video views
Video views at 100%
6-second video views
2-second video views
Total page views (onsite)
Total place an order value
Total checkout value
2. Country-specific (optional, for multinational companies)
Dimensions
Date
Advertiser ID
Advertiser name
Campaign type
Campaign ID
Campaign name
Ad group ID
Ad group name
Campaign objective type
Optimization goal
Bid method
Bidding strategy
Bid
Deep bid type
Placement type
Country
Currency
Metrics
Cost
Impressions
Clicks