Introduction to TikTok Ads
TikTok ads are a form of advertising on the popular social media platform TikTok, which is known for its short-form video content. These ads allow businesses to promote their products or services to TikTok's user base.
Ad Formats in TikTok Ads
There are several types of TikTok ads, including:
In-feed ads: These ads appear in users' feeds as they scroll through TikTok, much like regular user-generated content. They can include a combination of video, images, and text, and users can interact with them by liking, sharing, or commenting.
Brand takeover ads: These ads are full-screen ads that appear when users first open the TikTok app. They typically last a few seconds and can include images, GIFs, or short videos.
Hashtag challenges: Advertisers can create sponsored hashtag challenges, where they encourage users to create and share content around a specific theme or hashtag. This type of ad leverages user-generated content and can help generate buzz and engagement around a brand or product.
Branded effects: TikTok offers branded effects, such as filters and lenses, that businesses can create and promote to users. These effects allow users to enhance their videos with branded elements, such as logos or animations, adding an interactive and engaging element to ads.
Data specifications for TikTok Ads in Sellforte Marketing Mix Modeling
This section includes standard dimensions and metrics for TikTok Ads in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions | Metrics |
Date Advertiser ID Advertiser name Campaign type Campaign ID Campaign name Ad group ID Ad group name Campaign objective type Optimization goal Bid method Bidding strategy Bid Deep bid type Placement type Currency | Cost Impressions Clicks Conversions Total complete payment value Complete payment ROAS Complete payment ROAS (onsite) Video views Video views at 100% 6-second video views 2-second video views Total page views (onsite) Total place an order value Total checkout value |
2. Country-specific (optional, for multinational companies)
Dimensions | Metrics |
Date Advertiser ID Advertiser name Campaign type Campaign ID Campaign name Ad group ID Ad group name Campaign objective type Optimization goal Bid method Bidding strategy Bid Deep bid type Placement type Country Currency | Cost Impressions Clicks |