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Adform in Marketing Mix Modeling (MMM)
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Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Adform in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

Metrics

Date

Client

Client ID

Campaign

Campaign ID

Campaign type

Buy type

Campaign

Currency

Line item

Media

Cost

Tracked ads

Delivered impressions

Clicks

CTR

Conversions

Conversions (All)

Conversions all (cross-device)

Visits

Sales

Video Starts (all)

Video Completions

Engagements

2. Country-specific (optional, for multinational companies)

Dimensions

Metrics

Date

Client

Client ID

Campaign

Campaign ID

Campaign type

Buy type

Campaign Currency

Line item

Country

Country code

Tracked ads

Delivered impressions

Clicks

CTR

Conversions

Conversions (All)

Visits

Sales

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