This article includes standard dimensions and metrics for Adform in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions | Metrics |
Date Client Client ID Campaign Campaign ID Campaign type Buy type Campaign Currency Line item Media | Cost Tracked ads Delivered impressions Clicks CTR Conversions Conversions (All) Conversions all (cross-device) Visits Sales Video Starts (all) Video Completions Engagements |
2. Country-specific (optional, for multinational companies)
Dimensions | Metrics |
Date Client Client ID Campaign Campaign ID Campaign type Buy type Campaign Currency Line item Country Country code | Tracked ads Delivered impressions Clicks CTR Conversions Conversions (All) Visits Sales |