Skip to main content
Google Search Ads 360 in Marketing Mix Modeling (MMM)
K
Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Google Search Ads 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

1. Global

Dimensions

Metrics

Date

Account ID

Account

Country

Campaign ID

Campaign

Campaign type

Labels

Cost

Impressions

Clicks

Display impression share

Search impression share

Display budget lost impression share Search budget lost impression share Display rank lost impression share Search rank lost impression share

2. Global - Additional dimensions

Dimensions

Metrics

Date

Account ID

Account

Country

Campaign ID

Campaign

Ad group ID

Ad group

Ad group labels

Cost

Impressions

Clicks

Display impression share

Search impression share

Display rank lost impression share Search rank lost impression share

Did this answer your question?