This article includes standard dimensions and metrics for Google Search Ads 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
Dimensions | Metrics |
Date Account ID Account Country Campaign ID Campaign Campaign type Labels | Cost Impressions Clicks Display impression share Search impression share Display budget lost impression share Search budget lost impression share Display rank lost impression share Search rank lost impression share |
2. Global - Additional dimensions
Dimensions | Metrics |
Date Account ID Account Country Campaign ID Campaign Ad group ID Ad group Ad group labels | Cost Impressions Clicks Display impression share Search impression share Display rank lost impression share Search rank lost impression share |