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Google Analytics in Marketing Mix Modeling (MMM)
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Written by Mikko Ervasti
Updated over a week ago

This article includes standard dimensions and metrics for Google Analytics data in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

Note! If you are using custom dimensions or metrics in Google Analytics, let your Sellforte contact know about that and we'll adjust the data schema for you accordingly.

1. Session-data

Dimensions

Metrics

Date

Account name

Country

User type

Source & medium

Channel group

Campaign ID

Campaign

Sessions

Users

Transactions

Transaction revenue

Item revenue

Item quantity

Unique purchases

2. Order-data

Dimensions

Metrics

Date

Country

User type

Source & medium

Channel group

Transaction ID

Campaign ID

Campaign

Transaction revenue

Transaction shipping

Transaction tax

3. Item-data

Dimensions

Metrics

Date

Transaction ID

Product SKU

Product name

Product Variant

Product Brand

Product Category Level 1

Product Category Level 2

Product Coupon Code

Item revenue

Item quantity

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