This article includes standard dimensions and metrics for Google Analytics data in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
Note! If you are using custom dimensions or metrics in Google Analytics, let your Sellforte contact know about that and we'll adjust the data schema for you accordingly.
1. Session-data
Dimensions | Metrics |
Date Account name Country User type Source & medium Channel group Campaign ID Campaign | Sessions Users Transactions Transaction revenue Item revenue Item quantity Unique purchases |
2. Order-data
Dimensions | Metrics |
Date Country User type Source & medium Channel group Transaction ID Campaign ID Campaign | Transaction revenue Transaction shipping Transaction tax |
3. Item-data
Dimensions | Metrics |
Date Transaction ID Product SKU Product name Product Variant Product Brand Product Category Level 1 Product Category Level 2 Product Coupon Code | Item revenue Item quantity |