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Shopify in Marketing Mix Modeling (MMM)
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Written by Konsta Mustasilta
Updated over a week ago

This article includes standard dimensions and metrics for Shopify data in the Sellforte Marketing Mix Modeling (MMM).

1. Order-data

Dimensions

Metrics

Date

Store ID

Store name

Order ID

Order name

Order created date

Order closed date

Order cancelled date

Last order created date

Account created date

Shipping province

Shipping country

Shipping description

Channel

Channel (App name)

Currency

Discount reason

Is returning customer

UTM medium

UTM source

UTM campaign name

Country

Country code

Gross sales

Discounts

Returns

Net sales

Shipping

Tax

Total sales

Items

Orders

Cost of goods sold

Gross profit

2. Item-data

Dimensions

Metrics

Date

Store ID

Store name

Order ID

Order name

SKU

Product ID

Product title

Vendor

Type

Line item ID

Line item type

Currency

Country

Country code

Price

Gross sales

Discounts

Returns

Net sales

Shipping

Tax

Total sales

Items

Cost of goods sold

Gross profit

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