1 Who we are and what we do?
1.1 Who we are
Name | Sellforte Solutions Oy |
Company ID | 2832424-2 |
Address | Otakaari 5, 02150 Espoo, Finland |
Contact details in data protection matters |
and our group companies: Sellforte Solutions GmbH and Sellforte Solutions UK Ltd (hereafter as “Sellforte“, “we“, “our”, “us“).
1.2 What we do
Sellforte develops and operates an analytics platform (“Platform“) that helps companies (“Customer”) to understand the effectiveness of their marketing and promotions and to make better commercial decisions. In addition to the Platform, we offer supporting services to our Customers, such as regular meetings, onboarding services, professional services, and technical support (together with the platform “Services”).
This Privacy Policy describes our practices regarding the processing of personal data relating to the following types of identified and identifiable individuals (”User”, “you”):
Visitors: Individuals that visit or interact with our website sellforte.com and it subpages, including support.sellforte.com and demo.sellforte.com but excluding careers.sellforte.com and customer specific user interfaces, or/and any other webpage, e-mail, phone call, voice mail, text-message, or ad under our control (collectively as “Sites”).
Prospects: Individuals whose data we process for the purposes of marketing or/and assessing customer eligibility for our Services.
Event visitors: Individuals whose data we process for the purposes of organising events.
Customer Representatives: Individuals who act as representatives for one or more of Customers, for example as an invoicing contact person or subscription admin.
Note that you may fall under one or more of these categories at the same time. Moreover, this Privacy Policy does not apply to our Customers’ employees, staff and/or any individuals using our Services on behalf of the Customer (”End Users”). If you are an End User, please visit the Privacy Policy for End Users on the Platform. This Privacy Policy also does not apply to people interacting with our Careers page (”Job Applicant”). If you are a Job Applicant, please refer to the Careers Page Privacy Policy.
2 What data do we process?
Sellforte processes personal data that is necessary for the purposes specified in this Privacy Policy. Within the limits of the applicable laws and regulation, we receive personal data from many sources, such as:
from you directly or from your use of our Sites and Services;
public sources, such as company registers, public authorities, or other similar sources; and
third parties, such as contact information services, advertising companies, our partners, or other similar sources.
The types of personal data processed, purposes, and legal bases are described below.
Categories of personal data processed | Purposes | Legal basis |
Website analytics and statistics data, such as statistics collected by online service analytics systems (see Cookie policy). | Manage, develop, test, protect, and improve our Sites and Services | Consent |
Basic information, such as name, IP address, identifier, etc. | Sales and marketing purposes | Legitimate interest |
Access data related to Sites, such as access logs with time and IP address to our sites. | Manage, develop, test, protect, and improve our Sites and Services | Consent |
Research and survey information | Manage, develop, test, protect, and improve our Sites and Services | Consent |
Call recordings | Recording some of our sales and other calls for employee training purposes and for improving our sales processes. | Consent. We will notify you and obtain your |
Voicemail | Recording voicemail left to our public voicemail(s). | Legitimate interest. You are informed of recording before you can leave a message. |
Customer communication and marketing information, such as newsletter subscriptions, opt-outs, marketing preferences and interactions. | Managing the customer | Consent |
Information you provide in connection with our events, such as registration data, food preferences, invoicing data | Organizing events | Legitimate interest |
Information related to the relationship and contract with your organisation, such as | Compliance with our contractual and other promises, obligations, and rights (e.g. invoicing, notices, payment facilitation) | Legitimate interest in |
Other information provided or collected with your consent. | Purpose depending on the context | Consent |
Your data is not used for automated decision-making.
3 Will the data be shared with any third parties?
In connection with one or more of the purposes outlined in this Privacy Policy, we may share your personal data with the following recipients:
Third-party companies and individuals to provide our Sites and Services. Such service providers include hosting services, communications and content delivery networks (CDNs), data and cyber security services, fraud detection and prevention services, phone systems, web analytics, e-mail distribution, lawyers and accountants, accounting systems, performance measurement, e-mail, support and customer relation management systems, and any other relevant services (collectively, “Subprocessors“).
These Subprocessors may have access to your personal data, each depending on their specific roles and purposes, and may only use it for such limited purposes as determined in our agreements with them. See the list of our Subprocessors in this Privacy Policy.
Authorities only to the extent required by mandatory legislation.
Sellforte’s subsidiaries and affiliated companies for the purposes described in this privacy policy.
To another organisation in a case where we are involved in a merger, acquisition, financing due diligence, reorganisation, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, as permitted by law and/or contract.
4 Is data processed outside the EU or the EEA?
We and our Subprocessors process your personal data mainly within the EU/EEA. Some of our Subprocessors operate globally and process personal data outside the EU/EEA as well. In these cases, we take measures to ensure the data is adequately protected. These measures may include an agreement using the standard contractual clauses approved by the European Commission or another mechanism recognized by the applicable data protection legislation, as well as implementing additional safeguards, such as encrypting the data before the transfer.
5 List of Subprocessors
Group | Purpose of subprocessing | Processing location | Data being shared |
Cloud service providers, which are used to host our public demo | Manage, develop, test, | EU | Access data related to Sites |
Customer relationship management and | Managing the customer | Multiple locations | Access data related to Sites |
Website analytics and online advertising service providers | Manage, develop, test, | Multiple locations | Web analytics and |
Financial and contract management services, e.g. accounting and | Compliance with our Accounting and | Multiple locations | Basic information |
Voicemail providers | Voicemail | Multiple locations | Voicemail |
6 How long do we store your data?
We retain personal data for no longer than necessary to fulfil the purposes for which it was collected, in accordance with our data retention policies and applicable legal requirements. The more detailed retention periods vary depending on the data and the purpose of the processing: for example, the data of our Customers’ contact persons is stored for the duration of the customer relationship and data related to accounting and bookkeeping is stored according to the applicable legal requirements. Once the data is no longer required, we securely delete or anonymize it.
If you have any questions about our data retention practices, please contact us.
7 What do we do to protect your personal data?
We prioritize data protection and information security in the design, implementation, and maintenance of our Sites and Services in accordance with the General Data Protection Regulation (GDPR). We have implemented several methods to protect your personal data, including:
Comprehensive security measures: We employ a combination of physical, technical, and administrative security measures to protect your personal data from unauthorized access, use, or disclosure.
Designated data protection personnel: We have assigned personnel to be responsible for overseeing privacy protection and information security within our organization.
Restricted access: Access to systems and databases containing personal data is strictly limited to authorized personnel who have a legitimate, work-related need and the appropriate permissions to process the personal data.
Data minimization: In line with GDPR principles, we practice data minimization by collecting and processing only the personal data necessary to fulfil the specific purposes for which it is required. This approach helps us reduce the risk of data breaches and ensures that we respect your privacy by not retaining excessive or irrelevant information.
Purpose limitation: We collect and process personal data only for specified, explicit, and legitimate purposes. We do not use personal data for purposes incompatible with those initially stated, unless we have obtained the user's consent or have a legal basis to do so.
Accuracy: We take reasonable steps to ensure that personal data is accurate, up-to-date, and, where necessary, corrected or deleted. We encourage you to notify us of any changes in their personal data to maintain the accuracy of your personal data.
Integrity and confidentiality: We employ robust physical, technical, and administrative security measures to protect personal data from unauthorized access, use, or disclosure, maintaining the integrity and confidentiality of the data.
Subprocessor compliance: We require all our subprocessors to adhere to the same data protection principles and GDPR requirements as we do. We carefully select and engage with Subprocessors that demonstrate a commitment to data privacy and security, and we establish data processing agreements with them to ensure they maintain the same level of compliance, lawfulness, fairness, and transparency in their handling of personal data.
If you have any questions about our data protection practices, please contact us.
8 What are your data protection rights?
In accordance with the General Data Protection Regulation, you have several rights, including the right to:
request copies of your personal data;
request that any information you believe is inaccurate will be corrected;
request that any information you believe is incomplete will be completed;
request that your personal data will be erased;
request that the processing of your personal data is restricted;
object that your personal data is processed;
request that your personal data is transferred to another organisation, or directly to you; and
to lodge a complaint to the Finnish Data Protection Ombudsman
(https://tietosuoja.fi/en/home).
Please note that the use of these rights may in some cases be limited or subject to additional requirements under the applicable legislation.
9 Cookie policy
Cookies are text files placed on your computer to collect for example standard Internet log and usage information and visitor behaviour information. To learn more about cookies, visit allaboutcookies.org.
When you use our Sites, we may with your consent collect information from you automatically through cookies. We also use cookies that are required for the website to operate properly without your consent. All other cookies need to be accepted by clicking on appropriate option on the consent request banners on our Sites.
The categories of cookies that we use are:
Strictly necessary cookies: These are essential for the basic operations of our website, including user login, account management, and ensuring site security. Without these cookies, our website would not function correctly.
Performance cookies: Utilised to monitor how visitors interact with our site, for instance through analytics. These cookies do not collect information that directly identifies a visitor, but they are crucial for understanding user behavior and improving site performance.
Targeting cookies: These cookies collect data on your browsing habits to serve ads that are more relevant to your interests. By tracking your activity across different sites, they enable advertisers to present you with targeted advertising that aligns with your preferences. Additionally, they help in controlling ad frequency and evaluating the effectiveness of advertising campaigns.
Functionality cookies: Aimed at enhancing your browsing experience, these cookies remember your preferences on our site, such as chosen language, timezone, and access to enriched content. They ensure a more personalized visit, tailored to your settings and choices.
You can change your consent from the cookie banner settings in bottom-left corner on our website.
Below is a list of cookies that we use on our Sites.
Strictly necessary
Cookies
Cookie Name | Provider / Domain Title | Expiration | Purpose |
CookieScriptConsent | .sellforte.com | 1 year | This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work proper |
Performance
Cookies
Cookie Name | Provider / Domain Title | Expiration | Purpose |
YSC | .youtube.com | Session | This cookie is set by YouTube to track views of embedded videos. |
visitorId | .ws.zoominfo.com | 1 year | This cookie is used by ZoomInfo to gather website visitor statistics and information. |
_cfuvid | .zoominfo.com | Session | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. |
_ga_9143XRZLFN | .sellforte.com | 1 year 1 month | This cookie is used by Google Analytics to persist session state. |
_gid | .sellforte.com | 1 day | This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews. |
gat_gtag_UA_103133095_1 | .sellforte.com | 54 seconds | This cookie is part of Google Analytics and is used to limit requests (throttle request rate). |
_ga | .sellforte.com | 1 year 1 month | This cookie is used by Google Analytics to distinguish users. |
visitorId | .ws.zoominfo.com | 1 year | This cookie is used by Zoominfo to gather website visitor statistics and information. |
__cf_bm | .zoominfo.com | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
Storage declaration
Storage Name | Storage type | Purpose |
ziwsSessionId | Session storage | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
ziwsSession | Session storage | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
Targeting
Cookies
Cookie Name | Provider / Domain Title | Expiration | Purpose |
MUID | .bing.com | 1 year | This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. |
_uetvid | .sellforte.com | 1 year | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
_uetsid | .sellforte.com | 1 day | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
MSPTC | .bing.com | 1 year | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. |
Storage declaration
Storage Name | Storage type | Purpose |
_uetsid_exp | Local storage | Contains the expiry-date for the cookie with corresponding name. |
_uetvid | Local storage | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
_uetvid_exp | Local storage | Contains the expiry-date for the cookie with corresponding name. |
_uetsid | Local storage | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Functionality
Cookies
Cookie Name | Provider / Domain Title | Expiration | Purpose |
intercom-id-ef9vzmem | .sellforte.com | 9 months | This cookie is associated with the Intercom messenger to keep track of the user ID. |
VISITOR_PRIVACY_METADATA | .youtube.com | 6 months | This cookie is set by Youtube to track and enrich the users privacy settings on the Youtube platform. |
intercom-device-id-ef9vzmem | .sellforte.com | 9 months | This cookie is associated with the Intercom messenger to keep track of the device ID. |
VISITOR_INFO1_LIVE | .youtube.com | 6 months | This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites; it can also determine whether the website visitor is using the new or old version of the Youtube interface. |
intercom-session-ef9vzmem | .sellforte.com | 7 days | This cookie is associated with the Intercom messenger to keep track of the session ID. |
Storage declaration
Storage Name | Storage type | Purpose |
intercom.intercom-state-ef9vzmem | Local storage | This local storage key is used to store user state information for the Intercom chat widget on the website. It ensures that users' interactions with the chat feature are seamless and personalized. |
10 Changes to our privacy policy
Sellforte keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 2024-04-04.