Sales data might be located in custom formats in various locations, like data warehouses or CRM system. Sellforte can use your sales data, if it's available according to below standards in one table, or several tables that can be merged using unique key.
Importance | Label |
1 | Must have |
2 | Highly important |
3 | Important |
4 | Optional |
Dimensions
Importance | Field | Rationale |
1 | Date | Must-have. Timeseries data used in modelling. |
1 | Web order ID | To link sales data to Google Analytics 4 reported orders |
2 | Order ID | For general use cases and linking different sales data tables together |
2 | Item ID | Used if modeling is done on item/brand/category level. Highly importanta if mapping products by Item ID to product table. |
2 | Product category 1 | Important. Used if modeling is done on item/brand/category level |
2 | Sales channel | Important. Used if modelling is done on different sales channels. |
3 | Location ID | Important if location mapping is done by Locationa ID to locations table. Optional data for visualisation in revenue dashboard. |
3 | Loyalty card | Important. Used if modelling is done on different customer groups. |
3 | Campaign ID | Important if campaign mapping is done by Campaing ID to campaign table. |
4 | Order row ID | Used to validate sales. |
4 | Item name | Used if modeling is done on item/brand/category level |
4 | Item brand | Used if modeling is done on item/brand/category level |
4 | EAN | SKU info. Used if product mapping done on EAN basis. |
4 | Customer type | Optional data for visualisation in revenue dashboard. Important if filtering out specific customer types. |
4 | Add to cart order number | If we want to understand what was the item driving the purchase |
4 | Product category 2 | Used if modeling is done on item/brand/category level |
4 | Product category 3 | Used if modeling is done on item/brand/category level |
4 | Product category 4 | Used if modeling is done on item/brand/category level |
4 | Location name | Optional data for visualisation in revenue dashboard |
4 | Campaign name | Optional data for visualisation in revenue dashboard |
Metrics
Importance | Field | Rationale |
1 | Turnover | Must-have. Used as the target KPI in modeling |
2 | Margin | Must-have. Used as the target KPI in modeling |
2 | Granted discounts | Important. Used to model discount impact. |
3 | Volume | Must-have. Used as the target KPI in modeling |
3 | COGS | Optional target KPI to "Margin" in modelling. |
4 | Average order value | Used to validate sales. |
4 | Currency | Used to validate currency. Must have if multiple currenicies used. |
4 | VAT | Used to validate sales. |
4 | Unit price with VAT | Used to validate sales. |
4 | Base unit price with VAT | Used to validate sales. |
4 | Unit Price | Used to validate sales. |
4 | Base unit price | Used to validate sales. |
4 | Unit Cost | Used to validate sales. |
4 | Unit | Optional data for visualisation in revenue dashboard |