Pinterest in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for Pinterest advertising in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

Dimensions

  • Date

  • Advertiser ID

  • Advertiser name

  • Campaign ID

  • Campaign name

  • Ad group ID

  • Ad group name

  • Ad group type

  • Campaign objective type

  • Ad group bid type

  • Bid

  • Targeting geo

  • Targeting location

  • Placement group

  • Currency

Metrics

  • Cost

  • Impressions

  • Clicks

  • Web conversions (Checkout)

  • Web order value (Checkout)

  • Web ROAS (Checkout)

  • ROAS (Checkout)

  • Conversions

  • Conversions value

  • Engagements

  • Video views paid

  • Video views at 100% paid

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