This article includes standard dimensions and metrics for Snapchat advertising in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
Dimensions
Date
Ad account ID
Ad account name
Campaign ID
Campaign name
Ad squad ID
Ad squad name
Campaign objective
Ad squad type
Ad squad optimization goal
Buy type
Ad squad billing event
Ad squad placement
Country
Ad account currency
Metrics
Cost
Paid impressions
Ad clicks
Purchases
Purchases value
ROAS
Swipes
Video views
Video completions