Snapchat in Marketing Mix Modeling (MMM)
Juha Nuutinen avatar
Written by Juha Nuutinen
Updated over a week ago

This article includes standard dimensions and metrics for Snapchat advertising in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended

Dimensions

Date

Ad account ID

Ad account name

Campaign ID

Campaign name

Ad squad ID

Ad squad name

Campaign objective

Ad squad type

Ad squad optimization goal

Buy type

Ad squad billing event

Ad squad placement

Country

Ad account currency

Metrics

Cost

Paid impressions

Ad clicks

Purchases

Purchases value

ROAS

Swipes

Video views

Video completions

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