This article includes standard dimensions and metrics for Google Analytics data in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Session-data
Dimensions | Metrics |
Date Account name Country User type Source & medium Channel group Campaign ID Campaign | Sessions Users Transactions Transaction revenue Item revenue Item quantity Unique purchases |
2. Order-data
Dimensions | Metrics |
Date Country User type Source & medium Channel group Transaction ID Campaign ID Campaign | Transaction revenue Transaction shipping Transaction tax |
3. Item-data
Dimensions | Metrics |
Date Transaction ID Product SKU Product name Product Variant Product Brand Product Category Level 1 Product Category Level 2 Product Coupon Code | Item revenue Item quantity |