This article includes standard dimensions and metrics for Google Analytics 4 data in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Session-data
Dimensions | Metrics |
Date GA4 property Country New vs returning Session source / medium Session default channel grouping Session campaign ID Session campaign name Sessions | Total users Conversions Revenue Item revenue Item purchase quantity Purchases |
2. Order-data
Dimensions | Metrics |
Date Country New vs returning Session source / medium Session default channel grouping Transaction ID Session campaign ID Session campaign name | Revenue Shipping amount Tax amount |
3. Item-data
Dimensions | Metrics |
Date Transaction ID Item ID Item name Item variant Item brand Item category Item category 2 Item promotion name | Item revenue Item purchase quantity |